LEADERS IN LOCAL - 2EC and Power FM Bega Bay

linkedin leaders in local sapphire coast

The South Coast (also known as the Sapphire Coast) is the home of the Leaders in Local: Power FM Bega Bay and 2EC. And giving back to the community is something the East Coast Radio team loves to do.

The region is a close-knit and active community where you will often find both stations investing in the community living to our motto as "Leaders in Local" whilst working with local charities, sporting clubs and major events.

Here are a select few moments that brought a smile to a lot of local faces across the Saphire Coast community.

Clean Up Australia Day

With a surge in the use of disposable items over the past 12 months due to COVID, Clean Up Australia chairman Pip Kiernan said there had never been a better time to step up to clean up.

NSW BEG Clean Up Australia Day


Over the course of a weekend items donated by local businesses were auctioned off to raise money For the Red & Yellow Far South Coast Volunteer Surf Lifesaving Branch. Over $40,000 dollars was raised!

NSW BEG Radiothon

2EC Workplace Shoutout

Businesses across the South Coast need our support more than ever. Which is 2EC gives a Shout Out to local businesses every day! Each weekday, our announcers will call a local business and give them the chance to plug themselves on air for free!

NSW BEG 2ec workplace shoutouts

R U OK Day

R U OK? is an Australian non-profit suicide prevention organisation, founded by advertiser Gavin Larkin in 2009. It revolves around the slogan "R U OK?", and advocates for people to have conversations with others.



With the pandemic and economic troubles affecting not only Australia but the local sapphire coast community, 2021 will be another big year for both 2EC and Power FM Bega Bay as Leaders in Local.