Star shoots to number #1 in Mackay radio survey!

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Sam and Rach - Star 101.9 Breakfast Team

 

Star 101.9 is now Mackay’s #1 radio station with 45,900 listeners tuning in each week.*

The General Manager, Paul O’Connor said “I’m overjoyed with the result, the team have executed our leaders in local strategy flawlessly and now they can enjoy the rewards”.

Sam and Rach Star 101.9’s Breakfast show increased the stations breakfast result from a 16.6% in 2019 to become the outright #1 show on a 21.3% 10+ and they are also #1 25-54 with a 25.5%. **

“We feel incredibly grateful to our wonderful listeners that have joined us at Star and we’re so pleased we could repay the faith placed in us by the management at Star with a #1 result today” said Sam Blacker breakfast host.

Asked about todays results Content Director Scott Linden said “we actually had a few tears here today; I couldn’t be happier for the team they all work extremely hard so great to be rewarded with increases in all dayparts”

 

Key highlights are;

#1 Station 10+ Star 101.9, 20.8% **

#1 Cume 10+ Star 101.9 45,900 ^

#1 Station 25-54 Star 101.9, 24.2% **

#1 Cume 25-54 Star 101.9, 26,600 ^

#1 Breakfast show 10+ Star 101.9 with Sam and Rach 21.3% **

#1 Breakfast show 25-54 Star 101.9 with Sam and Rach 25.5% **

#1 Afternoons 10+ Star 101.9 with Scotty 21.7% **

#1 Afternoons 25-54 Star 101.9 with Scotty 25.1% **

#1 Weekends 10+ Star 101.9, 19.6% **

#1 Weekends 25-54 Star 101.9, 26% **

 

Source;

* Mackay Survey #1, 2021 - XTRA Insights 10+ Cumulative Audience

** Mackay Survey #1, 2021 - XTRA Insights 10 + & 25-54 Daypart Listened to Most %

^ Mackay Survey #1, 2021 - XTRA Insights Daypart Cume Reach (00)